Collaborative Design Practice - Task 4: Testing the end product and iterative designs

25/11/2024 - 4/12/2024 | Week 10 - Week 11
Edwin Choo Quan Rong | 0348305
GCD62204 Collaborative Design Practice | Bachelor of Design (Hons) In Creative Media
Task 4: Testing the end product and iterative designs

Instructions

Task 4: Testing the end product and iterative designs

As we near the end of our project, this task includes adjustments and amendments for the product to reach its final iteration. As for Collacto, the final deliverables consists of its brand identity, packaging design, mockup banners, pop-up booths, and social media posts.

Fig 1.0 - Mixed Berries 250ML Finalized Packaging Design

Fig 1.1 - Coconut Mango 250ML Finalized Packaging Design

Week 10: Adjustments to packaging design (25/11)

The main adjustments made towards the packaging design were from our client's requests. which includes implementation of the Halal symbol on the packaging, as well as a detailed description of nutritional info for each flavor of Collacto. The packaging design elements had been adjusted from the design of its 500ML version to 250ML to fit the packaging nicely. Additionally, our client also requested a change in the tagline from "Healthy, Inside and Out" to "Gut Happy, Skin Happy!"

Once the packaging design is updated to the request from our clients, we tested the design on the 250ML packaging. Here is the final result:

Fig 1.2 - 250ML Bottle with Final Packaging Design 

Final Outcome

Feedback

There was no feedback, the presentation went smoothly.

Reflection

The progression of Task 4 was a fulfilling conclusion to our design journey with Collacto. Building on the foundation from Task 3, this phase focused on testing, refining, and finalizing the product to meet our client’s expectations. It was both exciting and challenging to see our earlier concepts evolve into polished deliverables ready for real-world application.

One of the key adjustments was implementing client-requested changes, such as incorporating the Halal symbol, revising the tagline to "Gut Happy, Skin Happy!" and ensuring the nutritional information was accurate and detailed. These requests required us to revisit the design holistically to balance aesthetics with functional elements, such as ensuring the 250ML packaging retained the essence of the 500ML design while fitting its smaller dimensions seamlessly.

Testing the design on actual bottle templates proved invaluable in identifying potential flaws, such as misaligned text or inconsistencies in visual flow. This iterative process reminded me how crucial it is to approach design with a meticulous eye for detail. It was gratifying to see how these adjustments refined the product and made it even more visually appealing and user-friendly.

Reflecting on this journey, I am proud of the growth and attention to detail we demonstrated. This experience reinforced the significance of iterative design and the importance of aligning with client needs. The lessons learned here will undoubtedly inform my approach to future projects, ensuring I remain adaptable, detail-oriented, and committed to delivering exceptional work.