GCD61304 Intercultural Design: Proposal, Data Collection, and Visual Design Outcome
10/1/2023 - 28/2/2023
Edwin Choo Quan Rong / 0348305 / Bachelor of Design (Hons) In
Creative Media
GCD61304 / Intercultural Design
Proposal, Data
Collection, and Visual Design Outcome
INSTRUCTIONS
INTRODUCTIONS
The contents of this module were all done through a group of 6
members. The requirements of a group should consist of a difference in
semesters or courses. For example, my group consists of 3 Creative
Media students and 3 Fashion Design students, all of us coming from
Semester 1.
- Adifa Putri Harisyam / 0358362 (BDCM)
- Bibi Hibah Peerbacus / 0355054 (BDFT)
- Derin / 0354969 (BDCM)
- Edwin Choo Quan Rong / 0348305 (BDCM)
- Nida Jahs Ahamed Nafeel / 0358010 (BDFT)
- Sharifah Sofiatul Balqis / 0356473 (BDFT)
PROJECT 1: PROPOSAL
After the project briefing on 10/1/2023, we had a group meeting the
following day brainstorming potential ideas for the project proposal. We
finally decided on Malaysian culture consisting of Wayang Kulit, Kuda
Kepang and Orang Asli for our research topics. The reason why we focused
on Malaysian Culture is because most of our group members are
international students, this project will help us learn more about the
cultures of Malaysia.
Since we have 3 topics, we split ourselves into 3 groups of 2, each focusing on researching one topic.
Since we have 3 topics, we split ourselves into 3 groups of 2, each focusing on researching one topic.
Fig 1.1 - Proposal Task Division
Hibah and I worked together on Google Slides so that we can share our
research info and edit in real time.
Fig 1.2 - Research slides for Wayang Kulit
For the detailed sketch about Wayang Kulit, we met up and brainstorm ideas for the detailed sketch.
Fig 1.3 - Rough ideation
From our research, we thought about how we could combine the information
we learned via researching into the artwork. Since Wayang Kulit is about
shadow puppetry, we thought of having a traditional puppet as the main
character. In the stories Wayang Kulit performances take inspiration
from, there's a figure known as the "Tree of Life".
Fig 1.4 - Initial sketch for Wayang Kulit
Fig 1.4 - Initial sketch for Wayang Kulit
Soon after, we came up with a storyline about a traditional Wayang
Kulit puppet, drowning in the waves as it reaches for the Tree of
Life, hoping for a chance to live on. This is our take on how Wayang
Kulit is now a culture that is slowly dying and fading away from
current society. The artstyle such as the clouds and the waves are
influenced by the patterns found on Wayang Kulit traditional
puppets.
Fig 1.5 - Final detailed sketch for Wayang Kulit
The initial sketch is refined into the detailed sketch for the proposal.
Final Outcome
After each of our small groups finalized the research and detailed sketches for each of our topic proposals, we compiled them all into one PDF for presentation.
Fig 1.6 - Group 11 Proposal: Malaysian's Traditional Visual Culture - PDF
PROJECT 2: DATA COLLECTION
Fig 1.5 - Final detailed sketch for Wayang Kulit
The initial sketch is refined into the detailed sketch for the proposal.
Final Outcome
After each of our small groups finalized the research and detailed sketches for each of our topic proposals, we compiled them all into one PDF for presentation.
Fig 1.6 - Group 11 Proposal: Malaysian's Traditional Visual Culture - PDF
PROJECT 2: DATA COLLECTION
Once the presentation is over and taking the feedback of
Mr. Asrizal and Ms. Anis, we came to a conclusion by
proceeding with Wayang Kulit out of our 3 proposals.
During data collection week, we had visited an exhibition, a museum, as well as interviewed an individual with artwork inspired by Wayang Kulit.
1. Fusion Wayang Kulit
After browsing places having Wayang Kulit documentations online, we visited our first location on the list,
Fusion Wayang Kulit exhibition held at GMBB Mall. To briefly explain, Fusion Wayang Kulit is the combination of modern characters from movies and TV shows made into shadow puppets using the traditional style of Wayang Kulit.
The most important findings we got were the puppet making process. Other findings that help verify our research was a view of what a typical backstage would look like during a performance.
Fig 2.1 - Fusion Wayang Kulit Collection at GMBB Mall
Fig 2.2 - Puppet making process for Waayng Kulit
Fig 2.3 - Wayang Kulit backstage during performance
Fig 2.4 - Darth Vader done in traditional style of Wayang Kulit
Fig 2.5 - DC heroes as Wayang Kulit puppets
Fig 2.6 Marvel heroes as Wayang Kulit puppets
During data collection week, we had visited an exhibition, a museum, as well as interviewed an individual with artwork inspired by Wayang Kulit.
1. Fusion Wayang Kulit
After browsing places having Wayang Kulit documentations online, we visited our first location on the list,
Fusion Wayang Kulit exhibition held at GMBB Mall. To briefly explain, Fusion Wayang Kulit is the combination of modern characters from movies and TV shows made into shadow puppets using the traditional style of Wayang Kulit.
The most important findings we got were the puppet making process. Other findings that help verify our research was a view of what a typical backstage would look like during a performance.
Fig 2.1 - Fusion Wayang Kulit Collection at GMBB Mall
Fig 2.2 - Puppet making process for Waayng Kulit
Fig 2.3 - Wayang Kulit backstage during performance
Fig 2.4 - Darth Vader done in traditional style of Wayang Kulit
Fig 2.5 - DC heroes as Wayang Kulit puppets
Fig 2.6 Marvel heroes as Wayang Kulit puppets
2. Malay World Ethnology Museum
For our second location, we visited the Malay World Ethnology Museum. It is next to the National Museum on Damansara Street in Kuala Lumpur. The museum depicts the social and cultural life of Malays in Malaysia, one of them being a diorama of Wayang Kulit theater.
Fig 3.1 - Malay World Ethnology Museum
Fig 3.2 Stage layout during a performance
Fig 3.3 Characters from Wayang Kulit on display
For our second location, we visited the Malay World Ethnology Museum. It is next to the National Museum on Damansara Street in Kuala Lumpur. The museum depicts the social and cultural life of Malays in Malaysia, one of them being a diorama of Wayang Kulit theater.
Fig 3.1 - Malay World Ethnology Museum
Fig 3.2 Stage layout during a performance
Fig 3.3 Characters from Wayang Kulit on display
3. Interview with Sharon Chin (Studio
Chincarok)
After multiple attempts in interviewing someone for insight, we finally managed to arrange an interview with Ms Sharon Chin from Studio Chincarok. Before the meeting day, my group members discussed about what questions we should ask her and sent an email to her beforehand.
Fig 4.1 - Sending interview questions and meeting link via email
Fig 4.2 - Interview with Sharon Chin
FINAL PROJECT: VISUAL DESIGN OUTCOME
Fig 5.1 - Interactive card showcase
Fig 5.5 Physical Cover Page
Fig 5.6 - Contents inside the card
Fig 5.7 - Showcasing its functions
Fig 6.1 - Group 11 A1 Poster, Wayang Kulit: The Forgotten Art
Fig 6.2 - Group 11 A1 Poster, Wayang Kulit: The Forgotten Art (PDF)
FEEDBACK
Mr. Asrizal replied to our draft proposal mentioning that we have to focus more on what makes our topic a visual culture. This made us ponder about what he meant. After a week, we understood what he meant and decided to mold our proposal towards the theme of visual culture.
Week 4:
This is the week of our presentation for proposal. After presenting, the lecturers asked us about what could our final output be. We were dumbfounded as they said to not worry about it during the proposal. As for our presentation skills, Ms Anis told us to not look at our phones too much as we seem unengaging towards the audience.
The same week after the presentation, we contacted Mr. Asrizal through Microsoft Teams after focusing on Wayang Kulit for our final project. We gave a plan proposal about creating an interactive booklet and he told us this can work if we recreate the essence of Wayang Kulit.
Week 6:
Data Collection is submitted and Ms Anis gave us a thumbs up.
Week 8:
This is the final presentation on the final week. We learned from our previous presentation to be more open and engaging while presenting our parts, using body language and hand gestures to convey our information, while not looking at our phones too much or at all. Ms Anis asked our group what was the most significant finding we had during this group project as a whole. My teammate Hibah answered that it was the interview with Sharon Chin from Studio Chincarok where she told us about how her work is influenced by Wayang Kulit, the stories about her experience and how it affects the way she goes about her work.
REFLECTION
After multiple attempts in interviewing someone for insight, we finally managed to arrange an interview with Ms Sharon Chin from Studio Chincarok. Before the meeting day, my group members discussed about what questions we should ask her and sent an email to her beforehand.
Fig 4.1 - Sending interview questions and meeting link via email
Fig 4.2 - Interview with Sharon Chin
Through the interview, we learned
about the style that Ms Sharon
uses in her artwork, and the
differences between her original
style and the style of Wayang
Kulit.
Her methods of creating artwork uses common household items if possible instead of buying products, using what is available to the point where the light sources she use to create shadow for her artworks come from the lighthouse that is near her place. Using these materials add some sort of homey feeling to her artwork. Her main goal when creating is to not aim for perfection when creating her artwork, but rather having full of spirit and give meaning to the artwork by relating it to a specific time, place or people.
Final Outcome
Below is a compilation of the data we have collected throughout data collection week.
Fig 4.3 - Group 11 Data Collection: Malaysian's Traditional Visual Culture - PDF
Her methods of creating artwork uses common household items if possible instead of buying products, using what is available to the point where the light sources she use to create shadow for her artworks come from the lighthouse that is near her place. Using these materials add some sort of homey feeling to her artwork. Her main goal when creating is to not aim for perfection when creating her artwork, but rather having full of spirit and give meaning to the artwork by relating it to a specific time, place or people.
Final Outcome
Below is a compilation of the data we have collected throughout data collection week.
Fig 4.3 - Group 11 Data Collection: Malaysian's Traditional Visual Culture - PDF
FINAL PROJECT: VISUAL DESIGN OUTCOME
After a group discussion, we decided
our final output to be an interactive
card containing information and facts
about Wayang Kulit that we have
accumulated throughout the research
and data collection.
We divided us into 2 groups of 3 to
create this interactive card. The plan
is to make two sections of flippable
pages on the left and a waterfall card
design on the right.
We split the groups up with having mini-groups of the same courses so we could work together more efficiently. For example, everyone from BDCM has Adobe Illustrator to design and share files with.
- Design and information compilation for left side of the card: Adifa, Derin, Edwin
- Design and information compilation for right side of the card: Hibah, Nida, Sofia
- Design of the front and back of the interactive card: Adifa, Derin, Edwin
- The physical output of the interactive card: Hibah, Nida, Sofia
We split the groups up with having mini-groups of the same courses so we could work together more efficiently. For example, everyone from BDCM has Adobe Illustrator to design and share files with.
Fig 5.1 - Interactive card showcase
Firstly, we have to compile the
information we have into relevant
chunks for each section. Since my
small group is all from BDCM, we used
Adobe Illustrator as we are familiar
with it.
Fig 5.2 - Process of page creation
Fig 5.3 - First pages of our two sections ready for printing
The size was specifically adjusted so when printed, the cutouts will be slightly smaller than A5.
Fig 5.4 - Final cover design
My teammate Derin designed the final cover for our interactive card!!
Fig 5.2 - Process of page creation
Since this interactive card acts
as a fun introduction about Wayang
Kulit, Adifa and me worked on
selecting viable information
needed for our two sections:
Origins of Wayang Kulit and Wayang
Kulit Making Process.
We arranged the artboard size to be in A5 as that is the size for one page and arranged the information to be slightly smaller than A5 by adjusting the size of the text. This is done in a manner where it would be smooth and easy to print out our design, being the perfect size we need for assembling the card later.
Derin added visual elements to capture the aesthetic of Wayang Kulit.
We arranged the artboard size to be in A5 as that is the size for one page and arranged the information to be slightly smaller than A5 by adjusting the size of the text. This is done in a manner where it would be smooth and easy to print out our design, being the perfect size we need for assembling the card later.
Derin added visual elements to capture the aesthetic of Wayang Kulit.
Fig 5.3 - First pages of our two sections ready for printing
The size was specifically adjusted so when printed, the cutouts will be slightly smaller than A5.
Fig 5.4 - Final cover design
My teammate Derin designed the final cover for our interactive card!!
After compiling all our designs
with content from left side
(BDCM) and right side (BDFT), we
printed it out. Around this
time, the presentation day is
closing in, so after discussing
it among everyone, Hibah, Nida
and Sofia, the students from
Fashion Design worked on
assembling the physical
interactive card while students
from BDCM worked on creating the
A1 poster in Adobe
Illustrator.
This method ensures that we get both tasks done in a timely manner. It also plays towards our strengths, as BDCM students are also having a module named Information Design currently ongoing along with Intercultural Design this short semester, where we learn how to create infographics, this helped us when arranging the information for the A1 poster. On the other hand, BDFT students are more used to hands on crafting with sewing and getting measurements for their outfits, they are able to assemble the physical interactive card in a clean and swift manner.
This method ensures that we get both tasks done in a timely manner. It also plays towards our strengths, as BDCM students are also having a module named Information Design currently ongoing along with Intercultural Design this short semester, where we learn how to create infographics, this helped us when arranging the information for the A1 poster. On the other hand, BDFT students are more used to hands on crafting with sewing and getting measurements for their outfits, they are able to assemble the physical interactive card in a clean and swift manner.
Fig 5.5 Physical Cover Page
Fig 5.6 - Contents inside the card
Fig 5.7 - Showcasing its functions
To wrap up this final project, we
have to compile everything we went
through into an A1 poster.
Fig 5.8 - Initial Poster Layout
Fig 5.9 - Improved Poster Layout (1)
With the new layout, we arranged got
more space to arrange the relevant
information needed for data
collection.
Fig 5.10 - Improved Poster Layout (2)
My teammate Derin completed the final part of our poster by including our interactive card as well as designing most of the visual aesthetic of the poster.
Final Presentation
We had our final presentation on 28/2/2023. We made sure everyone spoke equally during the presentation by arranging each of us to comment on different parts of the poster. Our groupmate Nida unfortunately couldn't join us for this presentation as she has a flight scheduled, so she sent us a video recording presenting her part for us to play during the presentation. This helped our presentation to progress smoothly as we have to make sure all group members are involved in one way or another.
Fig 5.8 - Initial Poster Layout
I did the text compilation for
the proposal while Adifa added
the images for both proposal and
data collection. After deciding
whether if we should include
info such as Kuda Kepang and
Orang Asli in our poster since
we are mainly focused on Wayang
Kulit now, we decided to only
include Wayang Kulit as the
content for the others is
already documented in the
proposal.
Fig 5.9 - Improved Poster Layout (1)
Fig 5.10 - Improved Poster Layout (2)
My teammate Derin completed the final part of our poster by including our interactive card as well as designing most of the visual aesthetic of the poster.
Final Presentation
We had our final presentation on 28/2/2023. We made sure everyone spoke equally during the presentation by arranging each of us to comment on different parts of the poster. Our groupmate Nida unfortunately couldn't join us for this presentation as she has a flight scheduled, so she sent us a video recording presenting her part for us to play during the presentation. This helped our presentation to progress smoothly as we have to make sure all group members are involved in one way or another.
Fig 6.1 - Group 11 A1 Poster, Wayang Kulit: The Forgotten Art
Fig 6.2 - Group 11 A1 Poster, Wayang Kulit: The Forgotten Art (PDF)
FEEDBACK
Week 2:
Mr. Asrizal replied to our draft proposal mentioning that we have to focus more on what makes our topic a visual culture. This made us ponder about what he meant. After a week, we understood what he meant and decided to mold our proposal towards the theme of visual culture.
Week 4:
This is the week of our presentation for proposal. After presenting, the lecturers asked us about what could our final output be. We were dumbfounded as they said to not worry about it during the proposal. As for our presentation skills, Ms Anis told us to not look at our phones too much as we seem unengaging towards the audience.
The same week after the presentation, we contacted Mr. Asrizal through Microsoft Teams after focusing on Wayang Kulit for our final project. We gave a plan proposal about creating an interactive booklet and he told us this can work if we recreate the essence of Wayang Kulit.
Week 6:
Data Collection is submitted and Ms Anis gave us a thumbs up.
Week 8:
This is the final presentation on the final week. We learned from our previous presentation to be more open and engaging while presenting our parts, using body language and hand gestures to convey our information, while not looking at our phones too much or at all. Ms Anis asked our group what was the most significant finding we had during this group project as a whole. My teammate Hibah answered that it was the interview with Sharon Chin from Studio Chincarok where she told us about how her work is influenced by Wayang Kulit, the stories about her experience and how it affects the way she goes about her work.
REFLECTION
This short semester has been mostly a stressful experience. With 2 group projects as Information Design is also an ongoing module alongside Intercultural Design, it has been difficult to arrange the workload between both.
What was most challenging about the projects in Intercultural Design was the beginning when we had to brainstorm ideas for our proposal, while also considering how it could potentially lead into for the final project. Without the clarity we have now regarding the project as a whole, it took us a long time to figure out how should we proceed with it as there is no set rules and restrictions to help us narrow down our scope of possibilities. In fact, there is endless possibilities for us to explore.
On the bright side, this was a good (although uncomfortable) first experience to figure out what we should do from the unknown, a time to use our creativity and critical thinking skills when we are lost. Luckily, I am glad to be blessed with amazing groupmates for this project so we manage to focus all of our energy into meeting the requirements of this project instead of dealing with the typical problems that comes with a group. My teammates were extremely understanding and takes time to help each of us understand the project and reaching unanimous decisions before executing them.
Through our combined efforts, we managed to pull through and complete this project. This was a good learning experience as personally, I learned more about what it means to work as a group, how to help each other, make everyone feel involved and heard when discussing, as well as splitting up our tasks to complete them efficiently.
What was most challenging about the projects in Intercultural Design was the beginning when we had to brainstorm ideas for our proposal, while also considering how it could potentially lead into for the final project. Without the clarity we have now regarding the project as a whole, it took us a long time to figure out how should we proceed with it as there is no set rules and restrictions to help us narrow down our scope of possibilities. In fact, there is endless possibilities for us to explore.
On the bright side, this was a good (although uncomfortable) first experience to figure out what we should do from the unknown, a time to use our creativity and critical thinking skills when we are lost. Luckily, I am glad to be blessed with amazing groupmates for this project so we manage to focus all of our energy into meeting the requirements of this project instead of dealing with the typical problems that comes with a group. My teammates were extremely understanding and takes time to help each of us understand the project and reaching unanimous decisions before executing them.
Through our combined efforts, we managed to pull through and complete this project. This was a good learning experience as personally, I learned more about what it means to work as a group, how to help each other, make everyone feel involved and heard when discussing, as well as splitting up our tasks to complete them efficiently.
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