Advanced Typography: Final Compilation and Reflection

5/4/2023 - 7/7/2023 (Week 1 - Week 14)
Edwin Choo Quan Rong / 0348305
GCD 61104 / Advanced Typography / Bachelor Of Design (Hons) In Creative Media
Final Compilation and Reflection

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INSTRUCTIONS

Task 1: Exercises-Typographic Systems & Type & Play

Task 2(A) & 2(B): Key Artwork & Collateral

Task 3: Type Exploration and Application

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SUBMISSIONS

Task 1: Exercise 1 - Typographic Systems

5/4/2023 - 14/4/2023 / Week 1 - Week 2

Fig 1.0 - Axial Systems with grids Final - JPEG (13/4/2023)

Fig 1.1 - Radial Systems Final - JPEG (13/4/2023)

Fig 1.2 - Dilatational Systems Final - JPEG (13/4/2023)

Fig 1.3 - Random Systems Final - JPEG (13/4/2023)

Fig 1.4 - Grids Systems Final - JPEG (14/4/2023)

Fig 1.5 - Transitional Systems Final - JPEG (14/4/2023)

Fig 1.6 - Modular Systems Final - JPEG (14/4/2023)

Fig 1.7 - Bilateral Systems Final - JPEG (14/4/2023)

Fig 1.8 - Final Outcome of all Typographic Systems Task 1 - PDF (14/4/2023)

Task 1: Exercise 2 - Type & Play

12/4/2023 - 26/4/2023 / Week 2 - Week 4

Fig 1.9 - Type and Play Final Letterforms JPEG (26/4/2023)

Fig 2.0 - Type and Play Final Letterforms PDF (26/4/2023)

Fig 2.1 - Type and Play Letterform Integration Final - JPEG (17/5/2023)

Fig 2.2 - Type and Play Letterform Integration Final - PDF (17/5/2023)

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Task 2(A): Key Artwork

26/4/2023 - 10/5/2023 / Week 4 - Week 6

Fig 3.0 - Final Key Artwork JPEG (10/5/2023)

Fig 3.1 - Final Key Artwork PDF (10/5/2023)

Task 2(B): Collateral

10/5/2023 - 9/6/2023 Week 6 - Week 10

Instagram handle: @i.3dwin

Fig 3.2 - Final Instagram Layout - JPEG (9/6/2023)

Fig 3.3 - Final Chosen Color Palette (10/5/2023)

Fig 3.31 - Final Key Artwork B&W (1080 X 1080 pixels) - JPEG (13/5/2023)

Fig 3.32 - Final Key Artwork Color Variant 1 (Dark Against Light) (1080 X 1080 pixels) - JPEG (13/5/2023)

Fig 3.33 - Final Key Artwork Color Variant 1 (Light Against Dark) (1080 X 1080 pixels) - JPEG (13/5/2023)

Fig 3.4 - Final Post #1 - JPEG (7/6/2023)

Fig 3.41 - Final Post #2 - JPEG (7/6/2023)

Fig 3.42 - Final Post #3 - JPEG (7/6/2023)

Fig 3.43 - Final Post #4 - JPEG (7/6/2023)

Fig 3.44 - Final Post #5 - JPEG (7/6/2023)

Fig 3.45 - Final Post #6 - JPEG (7/6/2023)

Fig 3.46 - Final Post #7 - JPEG (7/6/2023)

Fig 3.47 - Final Post #8 - JPEG (7/6/2023)

Fig 3.48 - Final Post #9 - Final Key Artwork Animation (1080 X 1080 pixels) - GIF (7/6/2023)

Fig 3.5 - Final Outcome of Key Artwork Color Variations - PDF (13/5/2023)

Fig 3.6 - Final Outcome of Task 2(B) Collateral - PDF (7/6/2023)

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Task 3: Type Exploration and Application

31/5/2023 - 7/7/2023

Link to font file: vinecurl

Fig 4.0 - Final Display Cover - JPEG (9/7/2023)

Fig 4.1 - Final Full Font Display - JPEG (9/7/2023)

Fig 4.2 - Final Epic (2013) Poster Redesign - JPEG (10/7/2023)

Fig 4.3 - Final Feel The Nature Poster - JPEG (10/7/2023)

Fig 4.4 - Final Adventure Travels Poster - JPEG (10/7/2023)

Fig 4.5 - Final Font Display Cover - PDF (10/7/2023)

Fig 4.6 - Final Full Font Display - PDF (10/7/2023)

Fig 4.7 - Final Task 3 Applications -  PDF (10/7/2023)

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REFLECTIONS

Experience

Advanced Typography has been an immense learning journey as I have felt my typographic and software skills improved over the course of this semester. The module offers important challenges we must overcome as designers to develop beyond our current self. Due to the intrinsic nature of the module, the tasks requires meticulous assessment constantly to enhance and refine the work to its best possible form. This skill is useful in other areas of design as well and has definitely helped in heightening my attention to minute detail.

Observations

I noticed a common thread that ties all 3 Advanced Typography tasks together after finishing the module. All of the tasks consists of an application requirement. Just like how design utilizes multiple elements like shape, color, object and many more, a type is just as important in conveying a message to the viewers, like a brand identity to a client or a expression of certain moods, those elements are explored in the tasks of this module. I am grateful for this experience as it has helped me grow indefinitely as a designer.

Findings

After experiencing typography, I can never look at letters the same again. I noticed that every typeface has characteristics, some uniquely expressive, some reserved but complex when broken down to analyze. Each typeface is able to convey an emotion, an expression, a feeling that invokes something to the viewer. Towards the common man, a good typeface design is almost invisible, or rather they would not notice it is good until a bad typeface design replaces the current font. This made me grow an appreciation, awe and admiration towards the variety of typeface design in multimedia. Typography is an artform, one that is capable of expressivity in unique methods in comparison to other medias.